Niki Mardas

Executive Director Global Canopy Programme

Niki has a strong entrepreneurial track record, over two decades of a career split between the private and non-profit sectors.

His commercial background is in technology and communications, advising clients including DDB Worldwide, Volkswagen and BSkyB. In the early 2000s he co-founded 3 successful startups: a digital consultancy, an incubator with a seed investment fund of 1 million Euros, and a pioneering mobile marketing company, Upstream, that now works in over 40 countries and has handled 25 billion mobile interactions.